At Kube we are “building” companies, projects, relationships, reputation, skills, and knowledge.

The word “Building” involves our gradual and intentional effort to establish and improve upon  business over time, much like constructing a physical building.

The figurative use of the term highlights the idea of growth, development, and improvement, and the focus is on the journey and process, rather than a final outcome.

Building “together” refers to the process of collaboratively constructing our group projects, with a shared goal and ambition. At Kube, “together” involves our business and HQ employees, teams, and companies, working together to achieve common objectives through cooperation, coordination, and mutual support. 

“Building together” also refers to the act of forging relationships, developing trust, and establishing a sense of community among those involved in the process. The emphasis is on the collective effort, cooperation, and the sense of shared ownership of our successes.

The word “cube” refers to a well-defined, solid, and uniform structure that is used to symbolise stability, order, and control. It also suggests a sense of precision and regularity.

The expression “cube by cube” refers to a method of building something step by step, one unit at a time. It suggests a methodical, gradual, and incremental approach, as opposed to a more dramatic or sudden transformation.

The emphasis is on slow and steady progress, and the idea that a large and complex structure such as a group of companies can be created by adding many smaller and simpler components together.

At Kube, we use this expression to convey the idea that progress can be achieved through consistent and persistent effort, rather than sudden and spectacular leaps.

The use of the phrase “by Kube” builds credibility and trust with customers by highlighting the quality, craftsmanship, and expertise that goes into each service our group companies provide.
 
Additionally, it also helps to differentiate our companies from competitors, highlighting the well-defined methods and shared culture behind our work. 
 
The phrase “by Kube” is a simple and effective way for our brands to communicate part of the story behind their services, and to emphazise the attention to detail and commitment to quality that sets them apart from others.